In the second installment of our three-part Defcon series on the Heartland Multifamily Show, we delve deeper into the Defcon cycles. In the first episode, we covered the military origins of the Defcon system and explored what being at Defcon 3 means for a company. Specifically, we discussed how companies at Defcon 3 should have a plan to regain solvency.

However, if those plans fail, the company progresses to Defcon 2. In this precarious stage, difficult conversations with lenders and investors become inevitable. Although some stakeholders may consider exiting, many are likely to collaborate if it aligns with their interests. Click here to watch this episode to learn how to effectively navigate the challenges of being at Defcon 2.